Primary Identifier of NICE Group uses NICE, the acronym of National Information & Credit Evaluation, Inc. NICE is more recognizable both in vision and sound, so its usage has expanded to become corporate identity beyond brand identity.
The background square frame represents the venue of credibility and reliavility and adds a modern touch to the CI. The graphic motif at the center highlights NICE's commitment to becoming the "light" of credible society and plusing(+) customer value, and draw attention to the promary identifier, A balanced combination of symbol mark and work mark reinforces visibility and symbolism of the CI.
The Blue color stands for The combination of symbol mark and word mark enhances visibility and symbolism of the CI The Blue color repersents credibility, trust, accuracy and professionalism, and Orange represents courage and creativity.
Pantone 2945C C100 M75 Y0 K0 NICE Orange
Pantone 151C C0 M50 Y100 K0 NICE Black C0 M50 Y100 K0
Pantone 431C C0 M0 Y0 K70 NICE Light Green
Pantone 7495C C60 M20 Y80 K0 NICE Green Gray
Pantone 624C C60 M10 Y30 K20 NICE Gold Pantone 873C NICE Silver
Pantone 877C NICE Yellow
Pantone 777C C20 M30 Y100 K0